Our Purpose

Western New York is in absence of a Spanish language radio station. Our initial focus is to music selection genre – Salsa, Merengue, Latin Jazz, Bachata, Reageton, bolero, Latin Pop, Latin Hip Hop, top 40 as is available for English radio station.

The Spanish language broadcasting network will communicate social and economical information to the Hispanic community that presently is non-existent. This radio stating will facilitate communication and marketing technology main streaming to both Spanish & English speaking individuals.

OBJECTIVE

- Pioneer first Spanish Language radio station in western New York

- Communicate the news in Spanish /English language to the Hispanic community

- Inspire main stream media in advertising to the Hispanic audience

- Educate non Spanish speaking of the cultural musical and ethnic sounds of the Hispanic community

- Promote high quality branded entertainment to the community at large

AUDIENCE

- The target audience is to the Hispanic community initially Western NY following Central NY, Tri State and Canada

- We intend to cover all categories of listeners including; home makers, business professionals, immigrants, political leaders, military personnel, etc… This Medium will proved a Spanish Language informational method that will main steam a 24 hr, 7 day a week audience, Spanish perspective of News, current events, business information.

MISSION

- Provide Spanish language radio broadcast in WNY, CNY, Mid west region including the Tri-state area and Canada

- Expand media advertisement, communication the Spanish language to help the local economy

- Minister digital learning center for youth with internship opportunity in the Spanish language as an international program

- Public service free flow information across borders in Canada and the Tri-State area to educate and protect freedom of language choice availability.